PPC Specialist
Job Description:
Join our exciting marketing team as our experienced hands-on Web PPC Marketing Specialist to execute, analyze, and manage our paid search marketing campaigns.
The ideal candidate will possess exceptional analytical skills and a very strong understanding of the online world as a channel for direct marketing.
This is a high profile position, as the web channel is critical to our marketing efforts in our unique, niche consumer financial services.
As our PPC Web Marketing Specialist, you will:
•Manage and create paid search campaigns in Google, Yahoo, MSN, and other search engines
•Create and maintain keyword lists for paid search campaigns
•Write and test ad copy for search campaigns
•Analyze results on a daily basis for campaign successes using appropriate metrics (cost per click, cost per conversion, impressions, click thru rate, conversion rate, etc.)
•Manage interactive media budget to ensure lead flow goals are met
•Monitor and react to competitor activity on the web
•Set up and utilize reporting systems to track key metrics, forecast tracking, and results optimization
•Perform A/B testing for landing pages, ad copy, keywords, day parts, positioning, and other variables
•Design and code web pages, particularly landing pages for lead generation
•Manage email marketing campaigns
•Improve search engine rankings developing SEO strategies, including execution of strategic linking
Required Skills
•Strong analytic skills and experience in web campaign analysis and Web Analytics systems
•Technical skills to understand and manage implementation of Web analytics solutions as well as design and code web pages
•Has established relationships with the major search engines – Google, Yahoo, MSN, etc.
•3+ years interactive direct marketing experience
If you have the skills and the passion to become a front runner in Online Marketing, then we want you on our team.
How to apply:
Stone Street Capital, Inc. is an innovative, established financial services company located in downtown Bethesda on Metro’s Red Line. Great benefits include bonus, health, 401K, 3 weeks vacation, paid parking/metro, casual dress, & health club reimbursement. Salary requirements and cover letter must be included for consideration. Email: jobs@stonestreet.com or fax (301) 347-4439.
